How to Activate Your Roku Streaming Player or Roku TV

Congratulations on your new Roku streaming player or Roku TV. This quick guide will help you activate your new entertainment wonder in a few simple steps you will get access to all the entertainment you were looking for.

To activate your Roku streaming device you will need a Roku Account. There are two options to making your free Roku account. You can either create it upfront on or when you begin the activation process of your Roku streaming device.



How does Roku work?

Roku makes it easy and affordable to watch your favorite TV. Roku devices act as the home for all of your entertainment so you can streamline your setup, replace your expensive cable equipment, and watch what you love—all while saving money.

 How do I set it up?-It's easy!

Power up your Roku device

Connect the Roku device to the internet

Create a Roku account and activate it

Note: All Roku players and streaming sticks connect to your TV’s HDMI port. Roku TVs have the Roku OS built-in, no HDMI connection is needed.

Why do I need an Internet connection?

Roku streaming players and Roku TVs need Internet access to stream content. They use wireless to connect to your home network, or you can choose a model that offers a wired Ethernet connector.

What’s a Roku account?

You need a Roku account to activate your device and access entertainment across thousands of streaming channels. There are no monthly equipment rental fees with Roku. Adding a payment method lets you easily rent/buy movies-on-demand or subscribe to popular services like Netflix.

What is a Roku player and how does it work?

A Roku player is a device that lets you easily enjoy the internet on your TV, which is called “streaming.” You can stream channels like Netflix and Hulu on the big screen, plus get access to 500,000+ movies and TV episodes across thousands of free and paid channels. You can even sign into network TV channels with your cable login and use your Roku player as an extra cable box to save on monthly bills. There’s no monthly equipment fee for a Roku player, and you only pay for the channels you want.

roku tv how its work

How do I set up a Roku player?

Every Roku player is easy to set up—all you need is a high-speed internet connection, a power supply, and a smartphone or computer. Simply plug your Roku player into your TV with an HDMI® Cable or directly, and then follow the on-screen prompts. You’ll need to create a Roku account to download and stream channels.


What’s the best Roku player for me?

It’s easy to find the perfect Roku player for you! If you’ve never streamed before, Roku Express is a great place to start. If you’re looking for something more powerful and portable, Roku® Streaming Stick® 4K+ features brilliant 4K picture quality and a long-range Wi-Fi® receiver for smoother streaming. If you’re a streaming pro or are looking to cut cable, look no further than Roku Ultra. It’s our most powerful player and has all the bells and whistles, including our best Wi-Fi®.

Do you save money cutting the cord?

Yes, you do! Access countless hours of free entertainment on the Roku platform, including live news, sports, classic movies, shows, and more. Even if you sign up for a subscription or two, like Netflix or HBO Max, and a cable replacement service, like Sling, you’ll still save some money and avoid paying equipment fees and other hidden charges.

What is the best alternative to cable?

Streaming is the best way to watch the TV you love without having to pay for cable. There are no long-term contracts or hidden fees, plus there are thousands of hours of free entertainment to enjoy.

What is the best TV streaming service?

There are thousands of free and paid channels on the Roku platform for you to stream your favorite TV. Whether you’re sticking to free channels like The Roku Channel or cable replacements like Sling, it’s easy to discover different ways to watch your TV without needing cable.

What is the cheapest way to watch TV?

You can watch TV for free across thousands of channels on the Roku platform. Stream live news, sports, classic movies, shows, and more for free on The Roku Channel and discover free in-season TV with Featured Free on the Roku home screen.

How can I cut my cable costs?

An easy way to cut your cable bill is by replacing extra cable boxes with streaming players. Those equipment rental fees can add up quickly, and you can access most of your network channels using your cable login. Of course, the best way to cut Pay-TV costs is to cut cable altogether and switch to streaming.

Why should I cut the cord?

You should cut the cord because you can save money and still enjoy the TV you love with streaming. Pick and choose the channels you like and only pay for what you want, when you want it. Every Roku device is simple to set up and easy to use. The simple Roku remote and intuitive home screen lets you add your favorite streaming channels for quick access to your favorite TV. Explore tons of options for free movies and shows in Featured Free on the home screen.

 Do I need a cable TV package to enjoy Roku?


Not! The Roku platform offers endless hours of free and premium entertainment to enjoy and does not require a cable TV package. You can enjoy as much free TV as you want without subscribing to a single service. Subscription streaming services are flexible without long-term contracts, so you can decide what you want to pay for and when. Save some money and reduce your cable TV package today.

How to cut the cord

We know it can be intimidating to call your cable or satellite provider and cancel your service. To give you a hand, we’ve gathered some tips that have worked for Roku users.

Before you call

Get organized

Pick a time and place where you won’t feel rushed. You may have to speak to a few people before you can cancel cable.

Come prepared

If you get internet and TV from the same service, visit their website and check the internet-only rates for new subscribers. This is the rate you should ask for when calling to reduce your service.

Explore other options

Are there other internet providers available in your area? If so, you may get a better deal by switching services or telling your current service provider you’re thinking about it during your call.

When you call

Be confident

You’ve done your research ahead of time and are ready for this. It’s good to be firm but polite during your call.

Prepare for push-back

Your service provider will likely offer you bundle deals, free months of premium channels, or other incentives. When this happens, be sure to ask when the deals expire. You don’t want to end up paying more a few months down the road.

Remember the savings

When your service provider tempts you with retention offers, remember all the money you’ll save. If you take one of these deals, set a reminder for when it expires so you can try again before rates go up.

What is the best alternative to cable?

Cable alternative streaming channels provide affordable access to live news, local sports, and network TV, plus features like cloud DVR without wasting money on hidden fees, equipment rentals, and bloated cable bundles. To help you decide, it’s a good idea to write down your “must-have” channels and find the services that offer them. Most of these cable alternative services offer free trials to start, so you can easily try a few before deciding which is best for you.

Price: $6.99–$12.99/mo. Simultaneous streams: 3 Video: 1080p, 4K


Price: Free–$64.99/mo. Simultaneous streams: 3 Video: 1080p, 4K


Price: $9.99-14.99/mo. Simultaneous streams: 4 Video: 1080p, 4K


Price: $4.99/mo.-$9.99/mo Simultaneous streams: 4 Video: 1080p, 4K